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VCL mainly deal with the human brain, particularly a brain’s response to visual stimuli. Therefore, the use of ethnography technique is inevitable. The people at VCL often spend their time in the natural settings such as sports clubs, education institutions, rehabilitation centers, and meditation sites to understand human behavior in the real-time settings. They often involve as much as possible to have a good insights about human visual cognition problems.

References:
  • Fetterman, David M. (2010). Ethnography: Step-by-step (Vol. 17): Sage.